The Icarus Deception and your meaningful art in a new economy.

The Icarus Deception from Squarespace on Vimeo.

the.icarus.deceptionSeth Godin is many things, author, blogger, marketer, speaker and provocateur. Sometimes with less than 15 words, Mr. Godin can cause a wave of thought and emotion with his engaging daily blog. His latest book The Icarus Deception is another artful thought stirring read.

Seth makes the bold claim that we are, for the most part, deceived. The book details the fundamental changes we need to make to create our own success in the new economy.

A little background on the title;

The main story told about Icarus is his attempt to escape from Crete by means of wings that his father constructed from feathers and wax. He ignored instructions not to fly too close to the sun, and the melting wax caused him to fall into the sea where he drowned. The myth shares thematic similarities with that of Phaëton—both are usually taken as tragic examples of hubris or failed ambition.

Daedalus fashioned two pairs of wings out of wax and feathers for himself and his son. Daedalus tried his wings first, but before taking off from the island, warned his son not to fly too close to the sun, nor too close to the sea, but to follow his path of flight. Overcome by the giddiness that flying lent him, Icarus soared through the sky curiously, but in the process he came too close to the sun, which melted the wax. Icarus kept flapping his wings but soon realized that he had no feathers left and that he was only flapping his bare arms, and so Icarus fell into the sea in the area which today bears his name, the Icarian Sea near Icaria, an island southwest of Samos{}

How do you interpret the deception?

Are you guilty of listening to Daedalus too often?

Thoughts from another provocateur;

  • After reading Outliers by Malcolm Gladwell, I found this a great “next read” as it continued the learning from that book about Mastery.
  • Seth Godin draws the comparison that we are like ICARUS, in theory.
  • In the Industrial Economy of the past, we fly on the safe path and are sure not to go too high or too low.
  • We are mostly sheep following Daedalus’ instructions.
  • We are in a new Connection Economy, watching the next factory close down is the norm and MAKING ART, a lot of ART, is the new way to drive the economy.
  • “Art” is so much more than what you can put on a canvas, it is everything you SHARE with others.
  • ART must be shared, keeping it in your basement IS NOT ART.
  • Happiness with what you do, ALLEVIATES doubt and makes you a better person.
  • Creating ART that you are passionate about has never been easier, because of the INTERNET Connection.
  • Living inside your “comfort zone” and not experimenting, is a waste of your time.

Get out and make ART,  a lot of it, and don’t listen to the critics.



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