The Heart Truth Calgary Fashion Show – September 22, 2012

Event Details

The Heart Truth Fashion Show, a signature event made possible by Sophia Models International in support of The Heart and Stroke Foundation of Alberta, will take place in Calgary on September 22, 2012, at Eighth Avenue Place.  Come celebrate the debut event with local and national celebs/VIPs as they support the cause by walking in the campaign’s signature symbol, a Red Dress, custom made by a local fashion designer. There will as well be a fashion show to celebrate Sophia Models’ second year anniversary of a top designer’s and retailers’ fall collections.

*This event is a partnership between the Heart and Stroke Foundation of Alberta and couldn’t be possible without Sophia Models International 60 per cent of the funds raised through this event will go towards life saving research.

Event Schedule:

6:30 p.m. VIP Lounge Hour Guests

7 p.m. Doors open to General Reserved Seating and General Admission (Standing) Guests

8:15 p.m. Fashion Show Begins

9:15 to 11 p.m. Fashion Show concludes, Celebration Begins


*Dress: semi-formal (suits and cocktail dresses). Red accents are welcome.

*18 years of age and older only (must be able to show proof of ID).

*Free event underground parking access on 9th Avenue.
***Pleased to share an exclusive special rate of $129 for the night of Sept. 22 to all event guests at

The Fairmont Palliser, our official hotel event supporter.

Booking Procedure: Call-in: 1-800-231-0644, ask for The Heart Truth Guestroom Rate Offer, Reservations ID:THEH0912. (0912 are all numerical characters).Fax: 1-403-266-1796

Cancellation Policy

Cancellations must be received 24 hours before arrival. Cancellations received after this time will be charged one nights’ room and tax to the credit card provided at time of reservation.


For more information visit:



Twitter: @HeartTruthYYC

Campaign’s website:


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